How FreshMart started
FreshMart began as a single Saturday stall on Market Street, selling whatever a handful of nearby growers had brought in that week. Customers kept asking for the same thing: could the produce be delivered on the days they couldn't make it to the stall? That question became the business.
Today FreshMart works with more than a hundred and twenty small growers, bakers, dairies and fishmongers, and delivers ordered crates across the city on a same-day or next-day basis. The stall is still there every Saturday morning — it's where most of the ideas for the business still come from.
What we actually do differently
Most large grocery chains buy in volume, store produce in long cold-chains, and optimise for shelf life rather than flavour. FreshMart does the opposite: we order in small batches, several times a week, so what arrives at your door was usually picked, baked or packed within the last day or two.
- We publish which farm or supplier each product came from, wherever we can.
- We pay growers a fixed, agreed rate before we set our own retail price, rather than negotiating them down after harvest.
- We deliver in returnable crates that our drivers collect on the next drop, cutting down on cardboard and single-use packaging.
- We keep our range smaller and more seasonal than a typical supermarket, because a shorter list means less waste at both ends.
Where we deliver
FreshMart currently delivers across the greater metro area in scheduled morning and evening windows. Same-day delivery is available for orders placed before noon in most zones; outlying areas are served next-day. You can check delivery windows for your postcode at checkout.
The team
FreshMart is run by a small operations team, a rotating group of drivers, and a handful of people who spend their mornings at the growers' market so the online range stays close to what's actually in season. We're a small company, and we read every message that comes through the contact page.
